This is Heather C.

…and be totally fine. when you work in the book biz you come across a lot of bad writing. and the problem with bad writers is they don’t read that much. otherwise they’d know that they all use these words to death. (bloggers, i’m lookin’ at you.):
decidedly (adv.)
cool (n.) as in “downtown cool”
ultra- (prefix)
singluar (adj., [...]

“This really represents the shift of the photograph serving as a memorial function to a communication device,” Geoffrey Batchen in the New York Times.